INFOGRAPHIC: Understanding Content Strategy

We have all heard the old adage Seeing is Believing, but there’s truth in the numbers.

According to 3M, the brain processes visual information 60,000 times faster than text and 90 percent of information that comes to the brain is visual (Hyerle, 2000)

While 65 percent of the population are visual learners (Mind Tools, 1998), the good news is that learning is extremely personal and often a hybrid of different styles. What might be good for the goose, may or may not be good for the gander.

Creating an infographic is not just about a compelling design, it’s also about creating compelling content in a visually appealing manner. You can’t cover poor content with good design and strong content can only go far in masking a poorly designed visual.

Gage has created a content strategy infographic founded on solid information and insights … we hope you find it unique, interesting and a blueprint for the future.

Looking for more? Get more insights on content strategy and take a quiz to find our your own content strategy score.



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